> ## Documentation Index
> Fetch the complete documentation index at: https://docs.retellai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Apply for branded call

*Only available for U.S. numbers at this time*

Branded Call allows you to display your business name instead of just a phone number when making calls to your customers. This feature increases trust and call answer rates by helping recipients instantly identify your business.

<Frame>
  <img style={{ height: '400px', width: 'auto' }} src="https://mintcdn.com/retellai/zL2HeUqUnagEN9eK/images/b_1.PNG?fit=max&auto=format&n=zL2HeUqUnagEN9eK&q=85&s=0eab2bc57f4ac8831f0ab29267cfc421" alt="Apply for branded call" width="1290" height="2796" data-path="images/b_1.PNG" />
</Frame>

> **Important:** Without a verified phone number, your calls may be marked as "Spam Likely". We strongly recommend enabling [verified caller ID](/build/telephony/verified-phone) to ensure your business name displays correctly and to maximize the benefits of branded call.

## Setup Process

### Step 1: Create a Business Profile

Follow the guide in [Business Profile](/build/telephony/business-profile) to create and verify your business profile.

### Step 2: Apply for Branded Call

1. Navigate to the Branded Call section
2. Select your verified business profile
3. Enter your desired business name display

<Frame caption="Apply for branded call">
  <img height="700" src="https://mintcdn.com/retellai/zL2HeUqUnagEN9eK/images/b_2.png?fit=max&auto=format&n=zL2HeUqUnagEN9eK&q=85&s=9fdccfa005c612ed559819b75388043f" alt="Apply for branded call" data-path="images/b_2.png" />
</Frame>

Please allow 1-2 weeks for your application to be processed.

## Business Name Requirements

Different carriers have varying character limits for business names:

* T-Mobile: Up to 32 characters
* AT\&T: Up to 32 characters
* Verizon: Up to 15 characters

You can provide both a short name (for carriers with lower character limits) and a long name (for carriers that support longer displays).