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Only available for U.S. numbers at this time Branded call displays your business name instead of a phone number when you call your customers. It increases trust and answer rates by helping recipients identify your business. See the spam likely overview for how caller ID services raise your pickup rate.
Apply for branded call
Important: Without a verified phone number, your calls may be marked as “Spam Likely”. We recommend enabling a verified phone number so your business name displays correctly.

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Setup process

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Step 1: Create a business profile

Follow the Business Profile guide to create and verify your business profile.

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Step 2: Apply for branded call

  1. Navigate to the Branded Call section
  2. Select your verified business profile
  3. Enter your desired business name display
Apply for branded call

Apply for branded call

Please allow 1-2 weeks for your application to be processed.

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Business name requirements

Different carriers have varying character limits for business names:
  • T-Mobile: Up to 32 characters
  • AT&T: Up to 32 characters
  • Verizon: Up to 15 characters
You can provide both a short name (for carriers with lower character limits) and a long name (for carriers that support longer displays).

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FAQ

Branded call is available for U.S. numbers only at this time.
Allow 1-2 weeks for your application to be processed.
They’re separate services. Branded call shows your business name, but without a verified phone number your calls may still be marked “Spam Likely”. We recommend enabling both.
Each carrier sets its own character limit: T-Mobile and AT&T allow up to 32 characters, Verizon up to 15. Provide a short and a long name so the right version shows on each carrier.
You’ll receive an email notification. Review the reason on your phone detail page, fix the issues, and resubmit. See how to handle a rejection.
You can stop the service at any time without interrupting calls. See stop caller ID service.